Home / Tech / Digital kids platform SuperAwesome raises $13 million

Digital kids platform SuperAwesome raises $13 million

SuperAwesome, which makes web content material secure for viewing by means of kids, has raised a $13 million spherical of financing led by means of Harbert European Growth Capital.

SuperAwesome’s ‘kidtech’ infrastructure is utilized by masses of kids firms, similar to Mattel, Disney, Hasbro, and Lego to permit kid-safe content material, promoting, and different virtual products and services.

The corporate has outlined the virtual requirements which now stay greater than part a thousand million youngsters nameless once they interact with on-line video games and movies. Other buyers come with Mayfair Equity Partners and Hoxton Ventures.

“The company’s debt offering was significantly oversubscribed, which is a testament to our growth and robust unit economics. We’re  delighted to welcome Harbert European Growth Capital as a partner,” mentioned Dylan Collins, SuperAwesome CEO, in a commentary. “In the light of the continuing controversies around Big Tech capturing personal data on children, it’s never been more important to have infrastructure which can enable safe, anonymous digital engagement for children online. We are seeing an overwhelming response by responsible companies everywhere for this.”

Above: SuperAwesome objectives suitable commercials at kids.

Image Credit: SuperAwesome

SuperAwesome mentioned it higher income by means of greater than 75 % in 2018, achieving a income run fee of virtually $60 million. Several components have pushed the corporate’s expansion:

  • SuperAwesome’s Popjam platform has transform the group control software of selection for younger influencers and types interacting with their under-13 target audience on YouTube.
  • The speedy decline of kids TV is transferring huge quantities of virtual greenbacks into the kids target audience, which now calls for explicit privacy-based era. It is compliant with the U.S. COPPA (Children’s Online Privacy Protection Act) and Europe’s GDPR-Okay (General Data Protection Regulation).
  • Growing focal point on youngsters’s virtual privateness: New regulations are mandating explicit zero-data ‘kidtech’ to make sure youngsters are saved nameless with all virtual interactions. AOL/Oath used to be just lately fined $5M for illegally shooting non-public information on an under-13 target audience.

SuperAwesome additionally disclosed rising ranges of profitability, considerably beating their objectives.

“We are thrilled to be able to support SuperAwesome’s growth plans as part of this capital raise,” mentioned Johan Kampe, senior managing director at Harbert European Growth Capital, in a commentary.

SuperAwesome additionally published plans to release a devoted kids ad-based video-on-demand provider (AVOD), providing utterly loose streaming content material to youngsters.

“As the infrastructure behind the kids digital media ecosystem, including the largest kid-safe ad delivery platform, we are in a unique position to enable an AVOD service built specifically for the privacy and safety needs of the industry,” Collins mentioned. “In particular there is a huge requirement for a dedicated platform focused on the needs of family YouTubers and influencers who have very large under-13 audiences but simply can’t be serviced by YouTube because of its design as an adult platform.”

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