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Overwatch League lands major merchandise deal with Fanatics

Fanatics will design crew jerseys and different attire, and organize on-line gross sales in addition to retail retail outlets at OWL occasions — the league’s 2d season kicks off February 14th. The on-line retail outlets, in the meantime, would be the first puts you’ll be able to purchase equipment for OWL’s 8 enlargement groups.

As with extra conventional sports activities, merchandise is the most important manner for OWL groups to construct their manufacturers. The New York Excelsior, as an example, has occupied with making its equipment streetwear-friendly, and it ran a pop-up store and fan tournament this previous weekend.

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