Tottenham were warned by means of an promoting watchdog after a promotion which claimed their new stadium will be the “only place in London” to look at Champions League soccer this season.
The Advertising Standards Authority (ASA) has despatched the membership an recommendation realize and advised them to keep away from making claims they can’t fulfil.
Spurs have used Wembley as their house, with paintings on their stadium overrunning.
Partial to North London competitors Arsenal complained to the ASA.
The new stadium, at the website online in their outdated White Hart Lane floor, is not set to open till no less than January 2019.
And Tottenham face a struggle to qualify for the Champions League knockout degree, desiring to win each their ultimate workforce fits towards Inter Milan and Barcelona.
Two court cases, together with one from an Arsenal supporter, had been made to the promoting regulator.
An ASA spokesman mentioned: “The complainants challenged whether or not the advert used to be deceptive since the development paintings of the brand new stadium has now not been finished, subsequently it’s not going shoppers gets a possibility to look at Tottenham play within the Champions League on the new stadium.
“While we thought to be there have been attainable issues beneath our promoting laws we didn’t believe the problems raised had been so vital as to warrant a complete formal investigation. This case used to be assessed and handled by way of an recommendation realize.
“In this instance, we contacted Tottenham Hotspur and advised them to avoid making claims in future advertising that they cannot fulfil; to avoid disappointing customers. We also advised them that if the ad is still appearing to ensure it is removed. ”
Spurs declined to remark, even supposing it’s understood the ad used to be best ever scheduled to run from May to June of this 12 months.
The membership introduced in September they might play all 3 house Champions League workforce fits at Wembley as they persisted to look ahead to the transfer into their new stadium.
Tottenham had been the one London membership to complete within the most sensible 4 of the Premier League closing season,
A virtual billboard marketing campaign, which seemed to display an image in their unfinished 62,000-seat stadium, featured the phrases: “The only place to watch Uefa Champions League in London.”
Underneath it mentioned: “Time is running out to secure premium seats at Spurs’ new stadium.”